Brand promise
Not another hospital portal. A lifelong health layer owned by the patient.
MyRekod should feel calm, credible, and empowering: a place where people keep their history, understand what it means, and decide who can use it.
M
MyRekodPatient-owned health intelligence by AfyaRekod
About MyRekod
A patient intelligence platform built around ownership.
MyRekod helps patients and families keep their medical story together, understand it, and share it safely when care depends on context.
2028 ambition2M users
FocusAfrica
PromisePatient-owned
The initiation
Patients move between clinics, hospitals, pharmacies, labs, and caregivers, but their medical story rarely moves with them.
The principle
The patient owns the record, controls sharing, and understands how their information supports care.
The ambition
Reach 2 million active users by December 2028 as a trusted health companion for patients and families across Africa.
Why it exists
The platform turns fragmented care into a patient-owned workspace.
The brand story should feel practical: MyRekod is built for the everyday patient who needs clarity before, during, and after care.
Keep the story together
Records, symptoms, vitals, prescriptions, allergies, and family context should not disappear between visits.
Turn records into intelligence
The product helps patients understand what changed, what to ask, and what should be shared before care decisions.
Make control visible
Patients decide what is shared, with whom, for how long, and why the access exists.
The journey
Start with the individual record. Grow into trusted health intelligence.
The product journey is intentionally phased. The first value is personal record control; the larger opportunity is better care coordination, safer AI support, and research-ready consent.
The initiation
MyRekod starts from a practical problem: patients move through a fragmented care system while their health history stays scattered.
The first product
The MVP focuses on records, diary, symptoms, vitals, medication support, consent, and simple care preparation.
The intelligence layer
AI support, patient explanations, care pathways, clinician summaries, and family profiles build on top of the record.
The regional goal
The long-term ambition is to become a trusted patient health companion for millions of families across Africa.
A multidisciplinary product team is the operating model.
Healthcare products cannot be built by design, engineering, or clinical teams in isolation. MyRekod needs all three, supported by governance, security, research, and regional partnerships.
Clinical governanceProduct designEngineeringSecurityResearchHealth partnerships
Trust principle
The patient owns the record, but care teams can use it responsibly.
- Granular consent before sharing.
- Clear audit trail for record access.
- Plain-language explanations for patients and families.